Work

Case studies and projects

Uber · Android · 2024–2025
−19% opt-outs
A snooze that earned back trust
Cut permanent opt-outs from Uber's ride recording safety feature by 19% with a session-based snooze, validated through a 60-day A/B test.
Uber · Android · 2023–2024
+13% engagement
Repositioning the Safety Toolkit
Led migration and redesign of in-trip safety surfaces, lifting safety tool engagement 13% across millions of riders.
theCoderSchool · 2022–2023
+157% enrollment
Growing a coding school 157%
Rebuilt acquisition, retention, and operations as Technical Director — 70 to 180 students, 80%+ trial conversion, eight sold-out summer camps.

Individual case-study pages coming soon.